Hi, I'm Sandrine!

Online business strategist.
Certified Storybrand consultant.
Website creator, Airtable geek, obsessed with processes and productivity.
Oh, and I live off-grid in Spain.


In 2021, after almost a decade helping business owners get organised and share their message, I founded SmartAlpaca Marketing.
I call it a micro-agency: I consult, make plans, and do most of the high-level writing - and I collaborate with friends/peers/experts to do the "hard stuff" like design, web dev, tech, etc.


While I love making an impact through my clients' businesses, collaborating with peers on projects also made me really passionate about helping fellow freelancers. Because let's face it: even if we're great at what we do, it doesn't mean we're good at selling our services, running our business, or maintaining our sanity.
That's why I started the smartalpaca.org blog where I share tips, insights, etc for fellow freelancers - and host virtual get-togethers and workshops.


I'm going backwards here though, because it all started very differently.
In 2014, we moved to an off-grid olive farm in Spain and I found myself losing my Amsterdam clients, one by one.
That gave me a lot of time to start a blog - about living off-grid, moving to Spain, chickens, alpacas, and growing our own food.


Last but not least, that off-grid olive farm in Spain we moved to? We built a traditional "masia" as a bed and breakfast, but closed that B&B for good in 2020. We still love to host friends and family though, so drop me a line if you're ever near Matarranya, Aragon!
We also produce our own olive oil - and that's a story for another day.


To connect, please email [email protected] - or book a call through the SmartAlpaca website!